Design Portfolio of Joseph Agresta | Portfolio Categories Strategy
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Ernie's NY The essential app to visit, live, work, and play in the greatest city in the world! New York is back! As New York City moves into the future, keeping up with city’s events, destinations, dining and cultural options is more important than ever. Ernie’s NY is...

Designing a brand design system that works across both physical space and digital product is a difficult task— and that’s exactly what we set out to do. SoulCycle was introduced to the world back in 2006 and invented the boutique fitness space. Since then much has...

The Importance of Mentoring in Digital Innovation Careers typically follow a linear path. Yet digital innovation is anything but linear. What if there were a Matrix-like way to download skills and experience quickly and effectively? In this episode of the Digital Innovator Podcast, Ken and I discuss...

There’s a saying that goes: “Find three hobbies. One to make you money, one to keep you in shape, and one to be creative.” For me, Speak of the Devil Brand has become all 3*. For the better part of two decades, I’ve been using my...

SoulCup is our first group challenge that embraces the essence of teamwork and community that is so core to SoulCycle. For the first time, riders will be able to form teams to complete a challenge together achieving both individual and team goals along the way. Individual...

NFL Fan Engagement Thought Leadership. Engaging youth and creating fans for life.   Common theme and our directional lens Heroes and Villains Combining the Physical & Digital Worlds Role Models, Friends and Family Engagement Teams and leagues are pouring time and energy into figuring out how to attract and retain millennials,...

Google My Line Ministry of Communications & Technology Mullen Lowe Group / Cainkade In Colombia, many people in remote regions still lack access to the internet or smartphones. MullenLowe SSP3 and the Ministry of Communications & Technology developed ‘My Line’, a traditional telephone landline people can call no...

As COVID-19 decimated the fitness industry and frankly the entire world, SoulCycle needed to quickly pivot our operations to create a safe, cycling experience for our hardcore riders to take while quarantining at home. In under 6 weeks, we were able to quickly build out a...