Radish Farmers Market Delivery App

The Setup

Radish is a premier online farmers market for local, small-batch makers. It connects the best independent food producers to a national audience and delivers their goods to the doorstep. The name comes from the first crop a farmer pulls each spring. A radish is ready in about three weeks, and it tastes like food that was in the ground days ago, which is exactly what Radish delivers. That’s also why the mark is drawn root and all. Every product is made with wholesome, sustainable ingredients, with nothing artificial, GMO or inhumanely raised. The mission is food with a story: a transparent market where shoppers meet the people behind what they eat, from Brooklyn Grange’s rooftop farm in New York to Sitka Salmon Shares in Alaska.

What I Led

I worked with Radish freelance across user experience, brand design and business strategy. I shaped the identity and the full shopping experience: onboarding, discovery, voice search, maker profiles and the editable weekly box. My focus was keeping the makers at the center, so every product, search result and storefront points back to the person who made it.

What We Delivered

A bold, modern marketplace app and brand that make it easy to fall in love with new flavors and the people behind them. Members subscribe to a weekly box and change it as their week changes: quantities, swaps, add-ons like artisan bread, pastured eggs and grass-fed butter, or a pause when they travel. Every purchase supports a small farm or maker. Radish has raised close to $1.5 million in seed funding.