Juice Press Pickup/Delivery App
16750
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Juice Press Pickup/Delivery App

Category
Digital, eCommerce, Product, Strategy, UX
About This Project

The Setup

Juice Press is an American chain of organic, cold-pressed juice, smoothie, salad, soup and vegan snack shops, with over 75 locations in 7 states. The question facing the business was how its customers should order: build an in-house native app, or run ordering on the LevelUp platform.

What I Led

I led the user experience, user testing and design work with Juice Press to decide whether to build an in-house native app or use the LevelUp platform. That meant mapping the ordering and loyalty journeys, prototyping them, and putting them in front of customers to see what each path would allow.

What We Delivered

A pickup and delivery experience covering ordering, rewards and refer-a-friend. That is the full ordering and loyalty experience the build-vs-platform decision had to support.

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