Design Portfolio of Joseph Agresta | SoulCycle — Website Redesign
portfolio_page-template-default,single,single-portfolio_page,postid-16227,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-13.1.2,qode-theme-bridge,wpb-js-composer js-comp-ver-7.1,vc_responsive

SoulCycle — Website Redesign

Branding, Digital, UX, Web
About This Project

The SoulCycle website is the first line of sight for future riders who are exposed to the SoulCycle brand for the first time. As a company, we need a best-in-class experience that reflects the core values and brand identity of SoulCycle.

Our data suggested over 80% of our apparel was purchased using a smartphone. We decided to rebuild our mobile commerce experience form the ground up with a laser-focus on our mobile users.