SoulCycle — SoulBeat Product Design

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SoulCycle — SoulBeat Product Design

About This Project

The Setup

Data on a ride usually means a scoreboard, and a scoreboard is the opposite of what SoulCycle sells. Riders had been asking to track their progress. But leaderboards in a dark, candlelit room would turn a sanctuary into a competition. SoulBeat was built to answer a different question: how did you connect with the music?

What I Led

I led the product design of SoulBeat, SoulCycle’s patent-pending ride-data experience. As you ride, SoulBeat matches your cadence to the beats in each song’s soundwave. Nothing appears on screen during class. A recap arrives in the SoulCycle app after the ride. We designed it as a set of stories you tap through on the way to the locker room. Each story celebrates a moment from the ride, opens into more detail when you want it, and ends with a reason to book the next class.

What We Delivered

Beat Match, measuring how in sync you were with the rhythm. It’s the most important part of Soul.
“You Rode Home To,” the last song before the stretch, preserved as your anthem for the day.
Distance, calculated from average power and class duration.
Power, from resistance and cadence.
Cadence itself, driven by the playlist, from slow, soulful moments to up-tempo climbs.

Around those sit Most On Beat and Most Powerful songs, milestone celebrations from your instructor, a ride history that tracks progress over time, and story cards built for sharing.