SoulCycle Shop Experience
16250
wp-singular,portfolio_page-template-default,single,single-portfolio_page,postid-16250,wp-theme-bridge,bridge-core-3.3.4.8,qode-optimizer-1.2.3,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-smooth-scroll-enabled,qode-theme-ver-30.8.8.9,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,qode-portfolio-single-template-1,wpb-js-composer js-comp-ver-9.0,vc_responsive

SoulCycle Shop Experience

Category
Digital, eCommerce, Product, UX, Web
About This Project

The Setup

SoulCycle’s retail business ran through its studios and a website that hadn’t kept pace with how riders actually shopped. By the time of this work, over 80% of SoulCycle’s apparel was purchased using a smartphone — but the shopping experience hadn’t been built mobile-first, and the storefront, product pages, and checkout didn’t reflect the brand riders saw in the studio.

The Challenge

Rebuild the entire commerce experience end to end — not a reskin. The shop had to carry the brand, handle launches and sales events, and work the way riders actually buy: on their phones, often right after a class.

What I Led

As Head of Product Design at SoulCycle, I led the team that redesigned and re-architected the full, end-to-end eCommerce experience — storefront, product discovery and search, product pages, and mobile shopping.

What We Delivered

A re-architected shop at shop.soul-cycle.com: a redesigned storefront and merchandising system built for launches and sale events, rebuilt product pages, integrated search, and a mobile experience designed for the way the majority of customers were already buying.

Outcomes & Legacy

The redesigned shop remains SoulCycle’s live storefront.

Check it out live at here.

Related Projects