MTA Future State Digital Experience
15808
wp-singular,portfolio_page-template-default,single,single-portfolio_page,postid-15808,wp-theme-bridge,bridge-core-3.3.4.8,qode-optimizer-1.2.2,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-smooth-scroll-enabled,qode-theme-ver-30.8.8.9,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,qode-portfolio-single-template-1,wpb-js-composer js-comp-ver-9.0,vc_responsive

MTA Future State Digital Experience

Category
Branding, Digital, Product, Strategy, UX, Web
About This Project

The MTA is seeking a design partner to develop and continuously improve a high-quality digital experience for its customers, while adhering to industry best practices.

They approached Sparks Grove looking for assistance in defining a minimum viable product for a new responsive website and app(s) for iOS and Android that is ADA compliant. In addition, we were asked to create a future state vision and measurement strategies that will help demonstrate the MTA’s commitment to a best in class, and continuously evolving, digital experience.

While we did quite a bit of groundwork, the application was ultimately developed by Work & Co.

Best in User Experience, 2021