To empower Lowe’s core mission statement “Love Where they Live” we designed an experience model that ties customers goals for their home to services, projects and products to cultivate a larger then retail experience to help bridge the gap between what customers expect from the brand and what is currently being provided to them. As opposed to another bolt-on app, they needed a comprehensive strategy that embraces both customer needs and digital operations.
To improve the overall customer experience, build the Lowe’s brand and meet business objectives through customer-driven design strategy.
We built a dynamic ecosystem enriched with data from aggregated sources that can automate rich, personalized experiences Deliverables included Product Strategy, Behavioral UX, Journey Mapping, Visual Design, Content Strategy, Architectural Strategy, Data Modeling, Insights and Analytics, Engagement Automation
80% Home Profile Completion Percentage
8x Higher Engagement Rate
96% NPS Rating
“The site has everything you need to get a project done. Can’t get any better than that.”