U.S. Army — Spirit of Independence Campaign
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U.S. Army — Spirit of Independence Campaign

Category
Branding, Digital, Social Media, Web
About This Project

The Setup

Independence Day is the Army’s moment, and an easy one for a brand message to get lost in. For this campaign, we showcased American Moments of Independence brought to us by the U.S. Army, running from Flag Day through the Fourth of July. As Americans, it’s important to recognize where our freedom comes from, especially on Independence Day.

What I Led

I led the design of the campaign’s digital experience, anchored by the landing page where the public took part.

What We Delivered

  • Three TV spots, “Celebrate Moments of Independence”
  • A landing page that asked Americans to share their own moments of independence on social media using #MyIndependence, tying the broadcast story to personal stories from the public
  • A mobile experience for browsing the wall and sharing a moment in a few taps
  • Social content across Instagram, Twitter and Facebook that pointed every post back to the wall

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