SoulCup is our first group challenge that embraces the essence of teamwork and community that is so core to SoulCycle. For the first time, riders will be able to form teams to complete a challenge together achieving both individual and team goals along the way. Individual...
The goal was to improve the class reservation process while preserving the personal relationship that riders have with the brand. The app features an immersive dashboard highlighting your next ride, a bike map that updates in real-time, powerful bookmarking functionality, and a robust filtering tool. We optimized ...
US Army C.O.R.E. OPS mobile fitness app uses 21st century technology to recruit for a 21st century army. By transforming real army physical training into an immersive game-like experience, the powered-on generation can get in shape. Challenging workouts in the form of scripted ‘missions’ help...
As COVID-19 decimated the fitness industry and frankly the entire world, SoulCycle needed to quickly pivot our operations to create a safe, cycling experience for our hardcore riders to take while quarantining at home. In under 6 weeks, we were able to quickly build out a...
The name Mercedes-Benz is considered as embodiment of tradition and innovation all over the world. My team and I hoped to continue that tradition with the digital purchase experience. I helped to enhance the UX journey for MBUSA's build your own vehicle web and app...
Lush Decor sells affordable, chic & modern home decor online. I was part of the rebranding team, drove the user experience journey and led the architecture of the eCommerce and inventory management platform. See the live website here....
