SoulCycle Booking App Redesign
16440
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SoulCycle Booking App Redesign

Category
Digital, eCommerce, Product, UX, Web
About This Project

The Setup

SoulCycle riders come for an instructor, a playlist and a room full of energy. The goal was to improve class reservations while keeping the personal relationship riders have with the brand.

What I Led

I led design for the booking app across every tab: For You, Find a Class, Watch and Shop. The For You dashboard puts your next ride front and center. The bike map updates in real time, bookmarks bring your favorite instructors’ open rides to the top, and filtering gets you to the right class fast. I optimized booking for speed so riders can do what they want most: get off the phone and onto a bike.

What We Delivered

  • Live streaming: studio classes, directly in the app
  • Shop: an improved shop that makes it easy to find what you want and check out quickly
  • Glanceable widgets: your next class and bike on the home screen, and a reminder to book when nothing is scheduled
  • Digital check-in: with COVID-19 protocols, riders check in from the app at the studio, with no shared Chromebook kiosk to touch
  • Share the Love: riders reserve bikes next to theirs and send friends a link to claim them, because community is at the heart of the Soul experience

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