Design Portfolio of Joseph Agresta | SoulCycle — Team Challenges
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SoulCycle — Team Challenges

Digital, Product, Social Media, Strategy, UX, Web
About This Project

SoulCup is our first group challenge that embraces the essence of teamwork and community that is so core to SoulCycle.

For the first time, riders will be able to form teams to complete a challenge together achieving both individual and team goals along the way.

  • Individual and team goals
  • Join one team with up to 10 teammates
  • No comparisons, just a celebration of a common goal
  • Team schedule/bookmark sharing
  • Only available in iOS app only this year


Product Design Principles
  • Invoke inspiration, joy, and community
  • Deep personalization