U.S. Army C.O.R.E. OPS Application
16324
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U.S. Army C.O.R.E. OPS Application

Category
Digital, Product, UX, Video, Web
About This Project

The Setup

Recruiting for a 21st-century Army meant meeting the powered-on generation where they live: on their phones. C.O.R.E. OPS turns real Army physical training into an immersive, game-like experience. Challenging workouts are delivered as scripted missions that help prospects get ready for basic training through play, wherever they are, and are built to be shared on social.

What I Led

I led the design of the C.O.R.E. OPS experience, turning physical training into missions, progress and shareable achievement. The structure follows the Army’s own arc: Challenge, Overcome, Recover, Evolve. Audio carries the story while a tactical HUD tracks heart rate, reps and time under tension, so the body becomes the controller. Readiness, rank and badges make progress visible, and every finished mission becomes something worth posting.

What We Delivered

A mission-based mobile training app covering onboarding and level placement, mission briefs, a live audio HUD, recovery, progress tracking and social sharing, plus a web mission hub on goarmy.com. In just five months, over 475,000 people experienced a new way to train with C.O.R.E. OPS.

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