Sparks Grove — Rebrand & Website Design
15662
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Sparks Grove — Rebrand & Website Design

Category
Branding, Digital, Strategy, UX, Web
About This Project

What This Is

Sparks Grove is an experience design firm that brings together business strategy and creative execution to help clients connect to people’s reason, emotion and purpose. This project is the firm’s own rebrand and website. It’s the agency’s identity and site, rebuilt by the people who build them for clients.

What I Led

I led the design of the rebrand and website. The work was about making the brand look like the firm actually felt from the inside: culture-first, curious and always looking at what’s next. The petal mark became the center of the identity, with four forms growing from one point. The site led with proof over promises: the work, the people and the thinking.

What We Delivered

  • Identity: a refreshed brand built around the petal mark, the signature green and confident, modern typography.
  • Website: a responsive site across desktop and mobile, covering work and case studies, culture, leadership, perspective and careers.
  • Brand in the world: the brand carried into the studio itself, from the mural to everyday touchpoints.

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