Design Portfolio of Joseph Agresta | SoulCycle — At-Home Bike
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SoulCycle — At-Home Bike

Digital, Product, Strategy, UX, Video, Web
About This Project

The SoulCycle at-home bike is powered by Equinox Plus, a transformative fitness platform that allows you to stream your favorite workouts from the best brands in fitness—including Equinox, SoulCycle, Pure Yoga, Precision Run, TB12, Solid Core and HeadStrong.

Our vision was to create an emotional connection between our customers and the digital riding experience.

Product Design Principles
  • Invoke inspiration, joy, and community
  • Entertainment over function
  • Transparent technology
    – never get between the user and the experience
  • Deep personalization
  • Immersive, unique, & distinctly Soul


Winner of the 2020 GQ Fitness Awards Best At-Home Bike

GQ Magazine

Women’s Health


People Magazine

Robb Report

The Verge