Back in the summer of 2018, Equinox reached out to Cainkade (the product design agency I was working for at the time) to come up with a way to keep their gym members engaged outside of their 4 walls. This ask coincided with SoulCycle, a member of the Equinox family, and their desire to launch an at-home bike. The ask was quite simple— or at least began that way.
We started out by working in two parallel paths; at-home Equinox workouts and an at-home bike application. After many rounds of user research, we learned there was a desire for a multi-modality offering from Equinox and it’s many brands.
This became the birth of Variis— an app that offered it’s members unlimited access to a collective of the best brands in fitness including:
Since then, the app and the organization has been renamed Equinox Plus.
The comps above are where it started. The product below is how it’s going.
Credits to Chris Delia and the Variis Team for working with us to create the evolution of this experience.