NYC Technology + Digital Showcase

15883

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NYC Technology + Digital Showcase

About This Project

The Setup

North Highland and Sparks Grove needed to show, not tell, what their technology and digital teams could do. A capabilities deck can describe strategy, design and engineering. It can’t let a client walk up to the work, touch it and see how it holds up. The brief was to turn the firm’s expertise into something people could experience in one night and remember long after.

What I Led

I helped plan and execute a project showcase demonstrating North Highland and Sparks Grove’s disciplines and expertise. We built the night around a loop of five live experiences. Each one put a different discipline in front of guests: motion and content, live creative, social engagement, retail technology and immersive VR. My focus was making every station feel like part of one story, from the first invitation through the walls, the booth and the signage, so guests left with a clear picture of what the teams could build together.

What We Delivered

Motion wall: full-screen motion graphics with our work displayed on top, so case studies played at room scale.
Live Futures Event: an artist drew guests’ visions of the future of work in real time.
iPhone photo booth: an oversized booth that enticed guests to share their experience, with photos sent straight to their phones.
Perch table: an interactive table where picking up a product triggered its story on the surface.
VR station: a headset experience mirrored on a large screen so the whole room could watch.