Mercedes-Benz Career Development Academy

In keeping with the company-wide vision, Driven to Delight, and in an effort to professionalize and better equip employees to deliver exceptional customer experiences, my team and I, with the help of Mercedes-Benz dealerships, have established the Career Development Academy (CDA).

The Ask

To create a framework for all visual and verbal expressions of the Career Development Academy brand and accurately communicate the brand strategy in all concepts.

The Result

The Career Development Academy logo calls upon the historic, time-honored design institution of a shield — creating a stately, dignified look and feel. The lines on the shield represent a clear path of the road-ahead for all affiliated with the program.