Equinox Headstrong — Meditation App Experience & Design Concept
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Equinox Headstrong — Meditation App Experience & Design Concept

Category
Digital, Product, UX, Video, Web
About This Project

The Setup

Headstrong was a meditation and mental-conditioning class launched by Equinox, created by Michael Gervais and Kai Karlstrom. The class pushes the limits of willpower through movements that come naturally to everyone. It’s structured in four parts (Focus, Adapt, Willpower and Reboot), and each part has its own soundscape and lighting prompts.

The Challenge

Headstrong was an in-studio experience built on atmosphere: sound, light and coaching. The question was whether that experience could survive translation into a standalone digital product.

What I Led

Before Equinox+ existed, Equinox engaged my team to answer a product question: what should Headstrong be as a standalone application? I led the experience strategy and design concepts. The job was translating an in-studio class built on sound, light and coaching into a digital product without losing the atmosphere that made it work. The core design problem was structure. Focus, Adapt, Willpower and Reboot each had to arrive in the app with its own soundscape and sensory cues intact, sequenced the way a coach would run the room.

What We Delivered

UX and design concepts for a standalone Headstrong app, translating the class’s four movements (Focus, Adapt, Willpower and Reboot) into a digital experience.

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