Low-cost chains like Supercuts, Great Clips and Fantastic Sam’s had made a haircut something you grab between errands. Rudy’s had the better shops, the better people and the better product, but getting in still meant calling ahead or walking in and hoping for a chair. Then the pandemic turned the waiting area into a risk. Rudy’s needed a way for clients to book, pay ahead and walk in at a time that was theirs, and a reason to keep coming back.
I took this on as a side project and led the design end to end. I built the experience around how regulars actually behave: they come back for a person, not a shop. Home leads with rebooking your last cut with the same pro. Booking is always three steps: service, time, pay. Paying ahead and checking in from your phone make the visit contact-free from the front door to the chair. The shop lives in the same app, so product can be shipped home or waiting at the chair on your next visit.
A 100-screen, end-to-end solution covering onboarding, accounts, discovery, booking, pay-ahead checkout, wayfinding, check-in, shopping, loyalty and profile. Alongside it, a complete digital design system built in Figma (tokens, type, components and variants), development-ready and handed off.