Mercedes-Benz S-Class Coupe — Discover & Sell Experience
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Mercedes-Benz S-Class Coupe — Discover & Sell Experience

Client

Mercedes-Benz

Category
Digital, Web
About This Project

The Setup

In 2015, Mercedes-Benz launched the long-awaited S-Class Coupe. Most cars begin as concepts whose ideals rarely reach the final product. The 2015 S-Class Coupe was virtually unchanged from the concept, a new expression of the flagship S-Class. A launch like that needed a digital companion that could teach the car as well as sell it.

What I Led

To coincide with its release, I was asked to create a mobile-friendly, web-based application to teach both dealers and consumers about the vehicle. One audience was learning to sell it, the other learning to want it, in the same experience.

What We Delivered

  • A mobile-first web application organized into five film-led chapters: Design, Interior, Sound, Performance and Technology
  • A Discover mode for buyers that tells the story and ends every chapter one step closer to a test drive
  • A Sell mode for dealers that adds talking points, answers to common customer questions and a short knowledge check to each chapter
  • An interactive walkaround and feature hotspots that explain systems like Magic Body Control in a sentence
  • A responsive build that works on the phone, the showroom tablet and the sales desk

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