Mercedes-Benz — Build Your Vehicle Experience
16271
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Mercedes-Benz — Build Your Vehicle Experience

Category
Digital, eCommerce, UX, Web
About This Project

Setup

The build tool is the most important page Mercedes-Benz USA owns. It’s where a shopper stops browsing and starts committing to a car. It was also where too many of them quietly left. The price came too late, the phone version was a squeezed copy of the desktop, and the best a finished build could offer was a PDF and a hope that the dealer would call.

What I Led

I led the UX for the web and app build experience. We kept what worked, like the price tray and the 360° studio, and built the rest around one idea: a real monthly price from the first tap. I mapped the full journey, from the first browse to the day the keys are handed over. Then we designed every moment along it: shopping by budget and range, comparing trims side by side, a live studio that explains each option, and a summary that turns into a reservation.

What We Delivered

A single build that carries across web and app. Shoppers can start on a laptop, pick it up on their phone, reserve online with a refundable deposit, and track the car from the factory to their driveway. More builds now reach a price, more reservations start on a phone, and the dealer conversation begins with a real order.

See the live website here.

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