Lush Decor — Shop Experience
16258
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Lush Decor — Shop Experience

Category
Branding, Digital, eCommerce, Strategy, UX, Web
About This Project

The Setup

Lush Décor sells affordable, chic and modern home décor online, luxury for less from a woman-founded, woman-led company. Customers loved the product, but the storefront looked like a discount catalog: loud banners, small thumbnails, clearance badges on every row. Underneath it, the inventory system couldn’t keep up with the catalog. The work was a rebrand, and a rebuild of the commerce platform underneath it.

What I Led

I was part of the rebranding team that took Lush Décor from catalog to a house of rooms: a refined serif wordmark built around the original L, a warm ivory and aubergine palette, editorial photography and a voice grounded in “Life. Inspired.” I drove the user experience journey: inspire, discover, decide, buy, and live with it. The site now starts with a room and works back to the product, not the other way around. I also led the architecture of the new eCommerce and inventory management platform. One product record now feeds the shop, the marketplaces and the warehouse, so stock is accurate everywhere at once.

What We Delivered

A rebranded shop experience, live at lushdecor.com:

  • Editorial homepage and collection pages
  • Navigation by room, style and color
  • Product pages with “complete the set” bundles
  • Shoppable rooms
  • Simplified checkout with express pay
  • Wishlist and back-in-stock alerts
  • Lush Notes for styling stories

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