Equinox — At-Home Experience
15974
wp-singular,portfolio_page-template-default,single,single-portfolio_page,postid-15974,wp-theme-bridge,bridge-core-3.3.4.8,qode-optimizer-1.2.3,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-smooth-scroll-enabled,qode-theme-ver-30.8.8.9,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,qode-portfolio-single-template-1,wpb-js-composer js-comp-ver-9.0,vc_responsive

Equinox — At-Home Experience

Category
Digital, Product, Strategy, UX, Video, Web
About This Project

The Setup

Equinox came to Cainkade, the product design agency I was with at the time, looking for a way to keep members engaged outside the club’s four walls. At the same time SoulCycle, part of the Equinox family, was getting ready to launch an at-home bike. The ask started out simple.

What I Led

I led the design across two parallel paths: at-home Equinox workouts and an application for the SoulCycle at-home bike. After many rounds of user research, it was clear members wanted more than one brand. They wanted Equinox and its whole family of brands in one place. That insight became Variis, an app that gave members unlimited access to a collective of the best brands in fitness: SoulCycle, HeadStrong, PURE Yoga, [solidcore], Rumble, Precision Run and TB12.

What We Delivered

Variis, since renamed Equinox+. The comps are where it started, and the product shown below is how it’s going: one membership across phone, bike and TV, built around the instructors people come back for. Credit to Chris Delia and the Variis team for working with us on the evolution of this experience.

Related Projects