Wells Fargo Global Services Website
Category
Branding, Digital, Strategy, UX, WebAbout This Project
The Setup
Wells Fargo’s international presence had grown into 15 separate web entities, which meant 15 ways for a global customer to meet the same company. Each site had its own structure, voice and look, so a treasurer in Singapore and a CFO in Toronto could land in different places and come away with different impressions of the bank.
What I Led
I led the design of the consolidation, unifying a corporate presence across the world by bringing those 15 separate web entities together into one experience. We audited every site, merged overlapping content and rebuilt the structure around how clients actually look for help: by industry, by product and by region. From there we designed a small set of flexible templates that work in every market, along with a design language built on an editorial serif, a disciplined grid and photography from the cities where clients do business.
What We Delivered
One seamless experience in place of the 15 separate entities. The work shown below traces the consolidation from structure to surface: the sitemap and content map, the wireframes, and the finished website, including its mobile presentation.
