Mercedes-Benz Wholesale Parts Website

The Setup

Wholesale parts is the unglamorous side of Mercedes-Benz. It’s the site the trade uses, not the one consumers browse, and it had to work as a working tool. The people on the other end run independent repair shops, collision centers and fleets, and for them a car sitting on a lift waiting for a part is lost time and lost money. They need to find the exact part quickly, trust that it fits, and get it from a dealer who can deliver the same day. And because every Genuine part carries the same promise as the car it goes into, the experience still had to feel like Mercedes-Benz.

What I Led

I led the design of the Mercedes-Benz Wholesale Parts website as creative director and lead designer, taking it from early concept through final design. I set the experience strategy, structured the information architecture and defined the visual language. Then I designed every area of the site myself, including Genuine, Remanufactured and Classic Parts, WebParts ordering, Technical Information and STAR TekInfo, and the PartsPro dealer program.

What We Delivered

The site is built around one idea: the fastest path to the right part.

Find the Right Part. It starts with the vehicle and decodes a VIN down to its equipment codes. From there, technicians choose the system on an interactive vehicle diagram and see only parts confirmed to fit their car. Superseded part numbers resolve automatically, and live stock shows for nearby dealers. A side-by-side comparison lets a shop weigh Genuine, StarParts and remanufactured options on price, warranty and availability before committing.

Ordering, built around the shop. Orders carry PO and repair order numbers and offer a choice of scheduled route, hot-shot or will-call delivery. Tracking follows the part all the way to the bay door. The PartsPro dealer locator connects each shop with the certified dealer closest to it, so getting the right part from the right partner takes a few taps instead of a few phone calls.

The look. Visually, I leaned into a dark, premium aesthetic with deep blacks, refined serif typography and dramatic product photography. That carries the elegance of the Mercedes-Benz brand into a tool people use all day, every day. The result is a site that works as hard as the people using it and still feels unmistakably Mercedes-Benz.