GreenRoks App + Gaming Experience
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GreenRoks App + Gaming Experience

Client

Rush Media

Category
Digital, Video
About This Project

The Setup

Greenroks set out to make youth entertainment with something to say. Its first title, Mission: G-Rok, followed G-Rok, an 11-year-old aspiring hip-hop star, and his crew, the G-Runners, on a mission to rescue his best friend Binz from the villain Smogorex, who was polluting the planet one city at a time. T.I. joined as a creative partner, and the game featured new tracks from established and indie artists in every city.

What I Led

I designed the game experience end to end: the gameplay UX, the HUD, missions, power-ups, the store and the music unlocks. I also art directed and animated the cartoon trailer that introduced the world. That meant shaping the characters from early concepts to final art, building the look of cities like Smoggywood and Beastville NY, and storyboarding and producing the motion graphics.

What We Delivered

Mission: G-Rok launched on the App Store with 13 stages, 160 levels, 12 power-ups, a rotating cast of runners and new hip-hop tracks every month. It didn’t take off the way we hoped and is no longer live, but it was a lot of work, a lot of fun and one of the best learning experiences of my career.

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