Comcast Xfinity X-Home — Concept
Category
Branding, Digital, Strategy, UX, WebAbout This Project
The Setup
At its core, technology exists to make people’s lives better. We envisioned the Comcast Xfinity X-Home as a place where people could learn by stepping inside a world of Xfinity innovation. Instead of reading about a product, visitors would see a family overcome everyday challenges by adopting new habits and new technology. Just as important, the house had to work for more than one audience. It needed to tell a story to customers, entrepreneurs, community leaders, government partners, NBCUniversal and Comcast’s own business teams at the same time.
What I Led
I led the design of the X-Home concept: a real home in Philadelphia that features all of Xfinity’s current and future products in a real-world setting. My work covered the experience strategy and the room-by-room story of the house. I also designed the connected-home app that ties it all together.
The Concept
The house brings the full connected-home lineup into a place people can walk through and touch:
Security and peace of mind: Xfinity Home Security with professional monitoring, indoor and outdoor cameras, door and window sensors, motion sensors and water detectors.
Comfort and control: lighting, thermostat and voice control, plus outlet controllers that turn small appliances on and off from anywhere.
Entertainment and connection: X1 in every room and xFi Wi-Fi throughout.
Each floor shows a different moment in the family’s day. A camera catches a package on the stoop. The door locks itself behind the kids. A water detector catches a leak in the laundry room before it becomes a disaster.
One app ties the house together, on a phone, a laptop or the TV. Every device in the home can be seen, controlled and automated from a single place. Rules and scenes turn individual products into routines, like “Leaving,” “Returning,” “Movie night” and “Goodnight,” so the house responds to the family instead of the other way around.
The result is a home that shows people what technology can do for them, rather than telling them.
