As COVID-19 decimated the fitness industry and frankly the entire world, SoulCycle needed to quickly pivot our operations to create a safe, cycling experience for our hardcore riders to take while quarantining at home. In under 6 weeks, we were able to quickly build out a...
The name Mercedes-Benz is considered as embodiment of tradition and innovation all over the world. My team and I hoped to continue that tradition with the digital purchase experience. I helped to enhance the UX journey for MBUSA's build your own vehicle web and app...
Lush Decor sells affordable, chic & modern home decor online. I was part of the rebranding team, drove the user experience journey and led the architecture of the eCommerce and inventory management platform. See the live website here....
Led the team to redesign and re-architect the full, end-to-end SoulCycle eCommerce experience. Check it out live at here....
The SoulCycle website is the first line of sight for future riders who are exposed to the SoulCycle brand for the first time. As a company, we need a best-in-class experience that reflects the core values and brand identity of SoulCycle. Our data suggested over 80%...
Introducing SoulBeat. As you ride, our exclusive, patent-pending tech tracks how you connect with the music—to create a post-ride recap delivered straight to your SoulCycle app. Features include: Beat Match measures how in sync you were with the rhythm—and to us, it’s the most important part of...
You can't condense the U.S. Army story down into 60 seconds, but this commercial goes a long way toward highlighting the foundation of America's first team; our #ArmyTeam. This spot showcases everything that makes the Army great -- the Army values and Warrior ethos, the scale...
Back in the summer of 2018, Equinox reached out to Cainkade (the product design agency I was working for at the time) to come up with a way to keep their gym members engaged outside of their 4 walls. This ask coincided with SoulCycle, a...
The SoulCycle at-home bike is powered by Equinox Plus, a transformative fitness platform that allows you to stream your favorite workouts from the best brands in fitness—including Equinox, SoulCycle, Pure Yoga, Precision Run, TB12, Solid Core and HeadStrong. Our vision was to create an emotional connection...
Wells Fargo’s The Private Bank has recently completed an effort to better understand the purchase journey and motivations of prospective high net worth (HNW) customers, including how they leverage digital channels in evaluating potential wealth management firms and advisors. In an effort to accelerate engagement...