SoulCycle was founded in 2006, before the boutique fitness space was even defined, so it built and maintained its own point-of-sale and booking systems to fit the business and its customers. As the market and the business model changed, the internal manager system had to evolve with it.
I led the design of the latest evolution of SoulCycle’s proprietary Point of Sale and Manager System, the internal platform studio teams run on every day. The goal was a tool that’s fast at a busy front desk and keeps the rider at the center of every screen.