Absolut Spirit of Summer
162
wp-singular,portfolio_page-template-default,single,single-portfolio_page,postid-162,wp-theme-bridge,bridge-core-3.3.4.8,qode-optimizer-1.2.3,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-smooth-scroll-enabled,qode-theme-ver-30.8.8.9,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,qode-portfolio-single-template-1,wpb-js-composer js-comp-ver-9.0,vc_responsive

Absolut Spirit of Summer

Client

Absolut Vodka

Category
Branding, Digital, Social Media, Strategy, Video, Web
About This Project

The Setup

The ask was to come up with an interesting way to engage and interact with social media fans and overall consumers in the digital space. Not another campaign page, but something people would actually take part in.

What I Led

I led the design of the Absolut Spirit of Summer Party application.

What We Delivered

An application that asked people to throw a theme party based on certain criteria, with a real prize on the line: Absolut would throw the overall winner’s party.

  • A four-step party planner: choose your excuse (the theme), pick your poison (the drink menu), select the tunes (a shareable playlist) and invite the fun (RSVPs and sharing)
  • A live leaderboard that scored every party on affirmed attendees, playlist downloads, social shares and more
  • In-store touchpoints — an interactive shelf talker with recipes and a listening station, plus a bottle neck tag — that sent shoppers into the experience

The Result

The winner, Lemon Drop It Like It’s Hot, was selected based on measures including the number of affirmed attendees, playlist downloads, social shares and more.

Related Projects