As COVID-19 decimated the fitness industry and frankly the entire world, SoulCycle needed to quickly pivot our operations to create a safe, cycling experience for our hardcore riders to take while quarantining at home. In under 6 weeks, we were able to quickly build out a...
Back in the summer of 2018, Equinox reached out to Cainkade (the product design agency I was working for at the time) to come up with a way to keep their gym members engaged outside of their 4 walls. This ask coincided with SoulCycle, a...
The SoulCycle at-home bike is powered by Equinox Plus, a transformative fitness platform that allows you to stream your favorite workouts from the best brands in fitness—including Equinox, SoulCycle, Pure Yoga, Precision Run, TB12, Solid Core and HeadStrong. Our vision was to create an emotional connection...
Mercedes-Benz C/GLA Product Launch Integrated Campaign...
Total Defense Pa...
The objective was to create an immersive experience that conveyed how Merrill Lynch sets the new standard for wealth management. The Situation Sparks Grove was engaged to create an engaging experience to drive education and awareness for all advisor tools and sales processes in one visual. The...
Planned and executed a project showcase to demonstrate North Highland and Sparks Grove disciplines and expertise. Event items included full screen motion graphics with out work displayed on top, Live Futures Event with artist, oversized iPhone photos booth that enticed users to share their experience,...
Create a framework for all visual and verbal expressions of the Career Development Academy brand ....
Computer Associates (CA) Website...
Total Defense Branding + Integrated Campaign...