11 Aug SoulCycle Shop Experience
Led the team to redesign and re-architect the full, end-to-end SoulCycle eCommerce experience. Check it out live at here....
Archive
12 Dec SoulCycle — Website Redesign
The SoulCycle website is the first line of sight for future riders who are exposed to the SoulCycle brand for the first time. As a company, we need a best-in-class experience that reflects the core values and brand identity of SoulCycle. Our data suggested over 80%...
27 Sep SoulCycle — SoulBeat Product Design
Introducing SoulBeat. As you ride, our exclusive, patent-pending tech tracks how you connect with the music—to create a post-ride recap delivered straight to your SoulCycle app. Features include: Beat Match measures how in sync you were with the rhythm—and to us, it’s the most important part of...
25 Oct U.S. Army — Army Team Campaign
You can't condense the U.S. Army story down into 60 seconds, but this commercial goes a long way toward highlighting the foundation of America's first team; our #ArmyTeam. This spot showcases everything that makes the Army great -- the Army values and Warrior ethos, the scale...
20 Sep Equinox — At-Home Experience
Back in the summer of 2018, Equinox reached out to Cainkade (the product design agency I was working for at the time) to come up with a way to keep their gym members engaged outside of their 4 walls. This ask coincided with SoulCycle, a...
20 Sep SoulCycle — At-Home Bike
The SoulCycle at-home bike is powered by Equinox Plus, a transformative fitness platform that allows you to stream your favorite workouts from the best brands in fitness—including Equinox, SoulCycle, Pure Yoga, Precision Run, TB12, Solid Core and HeadStrong. Our vision was to create an emotional connection...
09 Feb Wells Fargo TPB – Future State Experience
Wells Fargo’s The Private Bank has recently completed an effort to better understand the purchase journey and motivations of prospective high net worth (HNW) customers, including how they leverage digital channels in evaluating potential wealth management firms and advisors. In an effort to accelerate engagement...
13 Nov Merrill Lynch Discovery Application
The Merrill Lynch Discovery Experience was designed to help enable customers discover their life priorities and set the right goals to achieve them. Users begin by answering a few short questions, then the applications creates a custom path to allow users to set custom goals and...
05 Oct Delta Airlines — News Hub
Transformed the Delta newsroom into a multi-platform “News Hub” for more intuitive publishing and discovery of industry and brand-related content. Check out the live site Overview Delta News Hub is a modern, industry-leading digital newsroom experience designed for publishing and sharing content about Delta Air Lines. Sparks Grove designed...
29 Nov Merrill Lynch AES Experience
Each year Merrill Lynch hosts 5-6 conferences called the Advanced Education Symposium (AES). These events take place all across the country, lasting 4 days, and are designed to be a learning and networking experience for Financial Advisors. Attendees are invited to learn about industry trends,...