The goal was to improve the class reservation process while preserving the personal relationship that riders have with the brand. The app features an immersive dashboard highlighting your next ride, a bike map that updates in real-time, powerful bookmarking functionality, and a robust filtering tool. We optimized ...
The name Mercedes-Benz is considered as embodiment of tradition and innovation all over the world. My team and I hoped to continue that tradition with the digital purchase experience. I helped to enhance the UX journey for MBUSA's build your own vehicle web and app...
Lush Decor sells affordable, chic & modern home decor online. I was part of the rebranding team, drove the user experience journey and led the architecture of the eCommerce and inventory management platform. See the live website here....
Led the team to redesign and re-architect the full, end-to-end SoulCycle eCommerce experience. Check it out live at here....
To empower Lowe’s core mission statement “Love Where they Live” we designed an experience model that ties customers goals for their home to services, projects and products to cultivate a larger then retail experience to help bridge the gap between what customers expect from the...