This is the framework of my approach to Digital Accessibility. What is Digital Accessibility? Digital Accessibility enables people with disabilities to perceive, understand, navigate, interact with, and contribute to the web. Why do we design for accessibility? Morally, it’s the right thing to do. There are also great opportunities to...
Frontier Communications — uniting a new brand identity with the product ecosystem The setup In April 2022, Frontier unveiled a new brand. A roundel logo meant to stand for an inclusive, connected nation. Staggered line work built to suggest speed. A new typeface. A deliberately punchy color...
The Setup135 million people visit CVS.com every month. During the pandemic, that number climbed fast — a drugstore aisle became a browser tab almost overnight, and the traffic followed. Revenue didn't. Conversion didn't. The site was absorbing enormous demand and converting a fraction of it....
SoulCycle was founded in 2006— before the boutique fitness space was even defined. Because of this, they needed to build out and maintain their own POS and booking system in order to fit their needs and the needs of their customers. Over time, both the...
Juice Press is an American chain of organic, cold-pressed juices, smoothies, salads, soups and vegan snack shops, with over 75 locations in 7 states across the U.S. I did some user experience, user testing and design work with Juice Press to discover whether or not...
Radish is a premier online farmer’s market dedicated to showcasing local, small-batch artisanal makers and their original products. Founded with the goal of connecting the best independent food producers to a national audience, Radish makes it easy for shoppers to fall in love with new...
Prior to the explosion of food delivery apps in the marketplace (UberEats, DoorDash, GrubHub, etc) my team and I were tasked with designing a custom ordering experience for Milk Bar. For this project, we needed to determine if it was more profitable and cost-effective for...
Firstleaf is a unique wine club launched in 2016 by Philip James that focuses on customer choices. It employs an algorithm-based wine subscription service that learns more about your tastes and preferences as you try different wines and curates a personalized experience for you over...
Rudy's Barbershop is a chain of barbershops founded in Seattle, Washington by Alex Calderwood, David Petersen and Wade Weigel in 1993, with locations primarily on the United States West Coast. With the rise of low-cost competition in the marketplace (SuperCuts, GreatClips, Fantastic Sam’s etc), Rudy’s Barbershop...
There’s a saying that goes: “Find three hobbies. One to make you money, one to keep you in shape, and one to be creative.” For me, Speak of the Devil Brand has become all 3*. For the better part of two decades, I’ve been using my...