The SoulCycle at-home bike is powered by Equinox Plus, a transformative fitness platform that allows you to stream your favorite workouts from the best brands in fitness—including Equinox, SoulCycle, Pure Yoga, Precision Run, TB12, Solid Core and HeadStrong.
Our vision was to create an emotional connection between our customers and the digital riding experience.
Product Design Principles
- Invoke inspiration, joy, and community
- Entertainment over function
- Transparent technology
– never get between the user and the experience
- Deep personalization
- Immersive, unique, & distinctly Soul
Winner of the 2020 GQ Fitness Awards Best At-Home Bike