Transformed the Delta newsroom into a multi-platform “News Hub” for more intuitive publishing and discovery of industry and brand-related content. In addition, I was tasked with branding 4 new editorial content sections to better engage specific groups of readers.
Support Delta’s new storytelling strategy with a web experience that enables key audiences to a quicker, more intuitive way to find, publish, and share news about Delta and the airline industry. Print, broadcast, and digital media influencers are the primary audience of this news site because of the importance of their relationships with Delta.
Transform the Delta newsroom into a “News Hub” with multi-platform and social capabilities that allow writers and editors to tell compelling stories on behalf of the brand with videos, images, and graphics.
Agile development of MVP product in 15 weeks. Full site launched in market soon after. Confirmation from client that they are demonstrating global innovation, leadership, and reliability through the Delta News Hub experience.