The ask was to come up with an interesting way to engage and interact with social media fans and overall consumers in the digital space.
The Absolut Spirit of Summer Party. We developed an application asking people to throw a theme party dependant upon certain criteria. The overall winner would have their party thrown at the expense of Absolut. The winner, Lemon Drop it Like it’s Hot, was selected based on measures including number of affirmed attendees, amount of playlist downloads, social media shares and more.