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Designing a brand design system that works across both physical space and digital product is a difficult task— and that’s exactly what we set out to do. SoulCycle was introduced to the world back in 2006 and invented the boutique fitness space. Since then much has...

We were asked to design an in-store display to explain the results of an independent study about after-market car parts versus Mercedes-Benz Genuine Parts.   The Result. Mercedes-Benz This is Why Campaign. We made the display 2-sided. One side showed a young girl in the backseat of a...