Design Portfolio of Joseph Agresta | Portfolio Categories Strategy
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MyLowes App DIY Projects Experience was designed to drive customer engagement and brand loyalty for Lowes Home Improvement. Business Goals: • Build community and increased customer engagement • Enhance customer loyalty for Lowes’ product • Create added value post-purchase Product Goals: • Empower consumers to see their shopping behaviors— giving them control...

The ask was to come up with an interesting way to engage and interact with social media fans and overall consumers in the digital space. The Result The Absolut Spirit of Summer Party. We developed an application asking people to throw a theme party dependant upon certain...