As COVID-19 decimated the fitness industry and frankly the entire world, SoulCycle needed to quickly pivot our operations to create a safe, cycling experience for our hardcore riders to take while quarantining at home. In under 6 weeks, we were able to quickly build out...
Lush Decor sells affordable, chic & modern home decor online. I was part of the rebranding team, drove the user experience journey and led the architecture of the eCommerce and inventory management platform. See the live website here....
Introducing SoulBeat. As you ride, our exclusive, patent-pending tech tracks how you connect with the music—to create a post-ride recap delivered straight to your SoulCycle app. Features include: Beat Match measures how in sync you were with the rhythm—and to us, it’s the most important part of...
The SoulCycle at-home bike is powered by Variis, a transformative fitness platform that allows you to stream your favorite workouts from the best brands in fitness—including Equinox, SoulCycle, Pure Yoga, Precision Run, Myodetox, and HeadStrong. Winner of the 2020 GQ Fitness Awards Best At-Home Bike GQ Magazine Women's...
Wells Fargo’s The Private Bank has recently completed an effort to better understand the purchase journey and motivations of prospective high net worth (HNW) customers, including how they leverage digital channels in evaluating potential wealth management firms and advisors. In an effort to accelerate engagement...
The Merrill Lynch Discovery Experience was designed to help and enable customers discover their life priorities and set the right goals to achieve them. Users begin by answering a few short questions, then the applications creates a custom path to allow users to set custom...
Transformed the Delta newsroom into a multi-platform “News Hub” for more intuitive publishing and discovery of industry and brand-related content. In addition, I was tasked with branding 4 new editorial content sections to better engage specific groups of readers. The Ask Support Delta's new storytelling strategy with...
Each year Merrill Lynch hosts 5-6 conferences called the Advanced Education Symposium (AES). These events take place all across the country, lasting 4 days, and are designed to be a learning and networking experience for Financial Advisors. Attendees are invited to learn about industry trends,...
