There’s a saying that goes: “Find three hobbies. One to make you money, one to keep you in shape, and one to be creative.” For me, Speak of the Devil Brand has become all 3*. For the better part of two decades, I’ve been using my...
SoulCup is our first group challenge that embraces the essence of teamwork and community that is so core to SoulCycle. For the first time, riders will be able to form teams to complete a challenge together achieving both individual and team goals along the way. Individual...
Amazon Rapids is a reading app for children ages 5 - 12 that offers a fun and engaging approach to storytelling. Explore a library of hundreds of illustrated short stories delivered in a playful and unique format. ...
Bring a world class OTT experience to iOS and Android for the "Netflix of health and wellness" Gaiam TV, now known as Gaia, had an existing customer base for its subscription video-on-demand (SVOD) service. With a fraction the size of the team at bigger media companies...
NFL Fan Engagement Thought Leadership. Engaging youth and creating fans for life. Common theme and our directional lens Heroes and Villains Combining the Physical & Digital Worlds Role Models, Friends and Family Engagement Teams and leagues are pouring time and energy into figuring out how to attract and retain millennials,...
Google My Line Ministry of Communications & Technology Mullen Lowe Group / Cainkade In Colombia, many people in remote regions still lack access to the internet or smartphones. MullenLowe SSP3 and the Ministry of Communications & Technology developed ‘My Line’, a traditional telephone landline people can call no...
As COVID-19 decimated the fitness industry and frankly the entire world, SoulCycle needed to quickly pivot our operations to create a safe, cycling experience for our hardcore riders to take while quarantining at home. In under 6 weeks, we were able to quickly build out a...
Lush Decor sells affordable, chic & modern home decor online. I was part of the rebranding team, drove the user experience journey and led the architecture of the eCommerce and inventory management platform. See the live website here....
Introducing SoulBeat. As you ride, our exclusive, patent-pending tech tracks how you connect with the music—to create a post-ride recap delivered straight to your SoulCycle app. Features include: Beat Match measures how in sync you were with the rhythm—and to us, it’s the most important part of...
Back in the summer of 2018, Equinox reached out to Cainkade (the product design agency I was working for at the time) to come up with a way to keep their gym members engaged outside of their 4 walls. This ask coincided with SoulCycle, a...