As COVID-19 decimated the fitness industry and frankly the entire world, SoulCycle needed to quickly pivot our operations to create a safe, cycling experience for our hardcore riders to take while quarantining at home. In under 6 weeks, we were able to quickly build out...
Lush Decor sells affordable, chic & modern home decor online. I was part of the rebranding team, drove the user experience journey and led the architecture of the eCommerce and inventory management platform. See the live website here....
The SoulCycle website is the first line of sight for future riders who are exposed to the SoulCycle brand for the first time. As a company, we need a best-in-class experience that reflects the core values and brand identity of SoulCycle. Soul-Cycle.com...
You can't condense the U.S. Army story down into 60 seconds, but this commercial goes a long way toward highlighting the foundation of America's first team; our #ArmyTeam. This spot showcases everything that makes the Army great -- the Army values and Warrior ethos, the...
Wells Fargo’s The Private Bank has recently completed an effort to better understand the purchase journey and motivations of prospective high net worth (HNW) customers, including how they leverage digital channels in evaluating potential wealth management firms and advisors. In an effort to accelerate engagement...
The Merrill Lynch Discovery Experience was designed to help and enable customers discover their life priorities and set the right goals to achieve them. Users begin by answering a few short questions, then the applications creates a custom path to allow users to set custom...
Transformed the Delta newsroom into a multi-platform “News Hub” for more intuitive publishing and discovery of industry and brand-related content. In addition, I was tasked with branding 4 new editorial content sections to better engage specific groups of readers. The Ask Support Delta's new storytelling strategy with...
Unifying a corporate presence across the world. We took 15 separate web entities and consolidated them into one, seamless experience. ...
Mercedes-Benz C/GLA Product Launch Integrated Campaign...