Ernie's NY The essential app to visit, live, work, and play in the greatest city in the world! New York is back! As New York City moves into the future, keeping up with city’s events, destinations, dining and cultural options is more important than ever. Ernie’s NY is...
Designing a brand design system that works across both physical space and digital product is a difficult task— and that’s exactly what we set out to do. SoulCycle was introduced to the world back in 2006 and invented the boutique fitness space. Since then much has...
There’s a saying that goes: “Find three hobbies. One to make you money, one to keep you in shape, and one to be creative.” For me, Speak of the Devil Brand has become all 3*. For the better part of two decades, I’ve been using my...
Google My Line Ministry of Communications & Technology Mullen Lowe Group / Cainkade In Colombia, many people in remote regions still lack access to the internet or smartphones. MullenLowe SSP3 and the Ministry of Communications & Technology developed ‘My Line’, a traditional telephone landline people can call no...
As COVID-19 decimated the fitness industry and frankly the entire world, SoulCycle needed to quickly pivot our operations to create a safe, cycling experience for our hardcore riders to take while quarantining at home. In under 6 weeks, we were able to quickly build out a...
Lush Decor sells affordable, chic & modern home decor online. I was part of the rebranding team, drove the user experience journey and led the architecture of the eCommerce and inventory management platform. See the live website here....
The SoulCycle website is the first line of sight for future riders who are exposed to the SoulCycle brand for the first time. As a company, we need a best-in-class experience that reflects the core values and brand identity of SoulCycle. Our data suggested over 80%...
You can't condense the U.S. Army story down into 60 seconds, but this commercial goes a long way toward highlighting the foundation of America's first team; our #ArmyTeam. This spot showcases everything that makes the Army great -- the Army values and Warrior ethos, the scale...
Wells Fargo’s The Private Bank has recently completed an effort to better understand the purchase journey and motivations of prospective high net worth (HNW) customers, including how they leverage digital channels in evaluating potential wealth management firms and advisors. In an effort to accelerate engagement...
The Merrill Lynch Discovery Experience was designed to help enable customers discover their life priorities and set the right goals to achieve them. Users begin by answering a few short questions, then the applications creates a custom path to allow users to set custom goals and...